🌱 Why Everyone is Talking About Insect Protein in 2024
Search volume for "insect protein" increased 340% in 2024. From celebrities to bodybuilders, everyone is switching to cricket protein powder. Here's why - and where to get the best products.
While you've been drinking chalky whey shakes, a protein revolution has been happening right under your nose (literally). Insect-based protein powder is now the fastest-growing protein supplement category, and for good reason: it's more sustainable than dairy, more complete than plant protein, and packed with nutrients that rival (and often beat) traditional protein sources.
In this complete 2024 guide, we'll break down everything you need to know about insect protein - from why it's trending to where to buy the best brands, plus delicious recipes to help you get started.
What is Insect-Based Protein?
Insect-based protein powder is exactly what it sounds like - protein extracted from edible insects, primarily crickets and mealworms. The insects are farmed sustainably, dried, and ground into a fine powder that looks and mixes just like traditional protein powder.
The most common sources are:
- Crickets (most popular) - High in complete protein, B12, iron, and omega-3s
- Mealworms - Similar nutrition profile to crickets, slightly different taste
- Black soldier fly larvae - Highest protein content (40-50%)
- Grasshoppers - Common in some regions, rich in protein and minerals
Why Insect Protein is Exploding in 2024: The 5 Major Benefits
1. 🌍 Sustainability - The Environmental Game Changer
This is the #1 reason people are switching to insect protein. Compared to traditional protein sources, insects are incredibly eco-friendly:
- 99% less water than beef production
- 93% less greenhouse gas emissions than cattle farming
- 12x more efficient at converting feed into protein than cows
- Requires 1/6th the land compared to traditional livestock
- Produces minimal waste - nearly 100% of the insect is usable
💡 The Future of Protein
By 2050, we'll need to feed 10 billion people. Traditional livestock farming won't scale sustainably. Insects can be farmed vertically in urban areas, requiring minimal resources while producing maximum nutrition. This isn't just a trend - it's the future.
2. 💪 Complete Protein Profile - Rivals Whey, Beats Plant Protein
Here's what makes insect protein special: it contains all 9 essential amino acids in optimal ratios, making it a complete protein source that rivals whey:
| Protein Source | Protein per 100g | Complete Amino Acids | PDCAAS Score* |
|---|---|---|---|
| Cricket Protein | 60-65g | ✅ Yes (All 9) | 0.84 |
| Whey Protein | 70-80g | ✅ Yes (All 9) | 1.00 |
| Pea Protein | 80g | ❌ Low in methionine | 0.69 |
| Soy Protein | 90g | ✅ Yes (All 9) | 0.91 |
*PDCAAS (Protein Digestibility Corrected Amino Acid Score) measures protein quality. Higher = better.
3. 🧠 Superior Micronutrient Profile
This is where insect protein really shines. Unlike whey or plant proteins, cricket protein is naturally rich in micronutrients:
- B12: 2.4 mcg per 100g (100% DV) - crucial for vegans
- Iron: 9.5mg per 100g (53% DV) - highly bioavailable heme iron
- Omega-3 fatty acids: More than salmon per gram
- Calcium: 75mg per 100g - natural, no fortification needed
- Zinc: 7.5mg per 100g (68% DV)
- Fiber (chitin): Prebiotic fiber that supports gut health
Translation: You're not just getting protein - you're getting a multivitamin in powder form.
4. 🥤 Better Digestibility Than Most Proteins
If whey protein makes you bloated or plant protein gives you gas, insect protein might be your solution. Studies show that cricket protein is:
- Easier to digest than whey for many people (less lactose-like issues)
- More digestible than most plant proteins (no phytic acid, fewer anti-nutrients)
- Gentle on the stomach - chitin (the fiber in insects) acts as a prebiotic
5. 🏆 Perfect for Specific Diets
Insect protein fits into more dietary patterns than you might think:
- Paleo-friendly: Our ancestors definitely ate insects
- Keto-compatible: Low carb, high protein
- Sustainable option for environmentally conscious eaters
- Alternative for dairy-sensitive individuals who can't tolerate whey
⚠️ Important Note for Vegans
Insect protein is not vegan since it comes from animals. However, many environmentally-conscious people choose it over whey or casein for sustainability reasons. If you're strictly vegan, stick with plant-based proteins like pea or hemp.
Cricket Protein vs. Whey Protein: The Ultimate Comparison
Let's break down how cricket protein stacks up against the industry standard:
Nutritional Comparison (Per 30g serving):
| Nutrient | Cricket Protein | Whey Protein |
|---|---|---|
| Protein | 18-20g | 24-26g |
| Calories | 120 | 110 |
| B12 | ✅ 100% DV | ❌ 0% |
| Iron | ✅ 15% DV | ❌ 0% |
| Fiber | ✅ 2-3g | ❌ 0g |
| Omega-3 | ✅ Yes | ❌ No |
| Complete Amino Acids | ✅ Yes | ✅ Yes |
| Digestibility | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Environmental Impact | ⭐⭐⭐⭐⭐ (Low) | ⭐⭐ (High) |
The Verdict: Whey wins on pure protein content and digestibility, but cricket protein wins on sustainability and micronutrients. For most people, using both or alternating between them is the best strategy.
Best Insect-Based Protein Powders in 2024 (Where to Buy)
After testing every major brand, here are the top insect protein powders you can buy right now:
🥇 #1: Exo Cricket Protein - Best Overall
Why it's #1: Exo was one of the first brands to bring cricket protein to the mainstream. Their powder is clean, mixes well, and comes in delicious flavors like chocolate and vanilla.
- Protein: 20g per serving
- Flavors: Chocolate, Vanilla, Peanut Butter
- Price: $35-45 per 16oz container
- Taste: 4.5/5 (very mild, nutty flavor)
Buy Exo Cricket Protein:
- Direct from Exo - 15% Off First Order (Use code: PROTEINGOBLIN15)
- Amazon - Fast Shipping
- Thrive Market - Best Price
🥈 #2: Chirps Cricket Protein - Best Value
Why it's great: Chirps offers excellent quality at a more affordable price point. Their cricket protein has a subtle, earthy taste that works well in smoothies.
- Protein: 18g per serving
- Flavors: Unflavored, Chocolate, Vanilla
- Price: $28-35 per 16oz container
- Taste: 4/5 (earthy, slightly nutty)
Buy Chirps Cricket Protein:
🥉 #3: Cricket Flours Protein - Best for Baking
Why it's special: This brand focuses on cricket flour, which has a finer texture perfect for mixing into baked goods, pancakes, and recipes. Less "gritty" than some competitors.
- Protein: 19g per serving
- Flavors: Unflavored (best for cooking)
- Price: $32-38 per 16oz
- Taste: 4.5/5 (very neutral, great for recipes)
Buy Cricket Flours Protein:
#4: Hopp Foods Cricket Protein - Best Flavor Options
Why it stands out: Hopp Foods offers the widest variety of flavors, including matcha green tea and coffee flavors. Great for people who want variety.
- Protein: 18g per serving
- Flavors: Chocolate, Vanilla, Matcha, Coffee, Unflavored
- Price: $40-48 per container
- Taste: 4.5/5 (flavors are excellent)
Buy Hopp Foods Cricket Protein:
#5: Entomo Farms Cricket Powder - Best Bulk Option
Why it's great: If you're serious about switching to cricket protein, Entomo Farms offers bulk options (1kg, 2.5kg) at better prices. Their powder is unflavored and very high quality.
- Protein: 20g per serving
- Flavors: Unflavored only
- Price: $25-30 per 16oz, $80-90 per 1kg (bulk)
- Taste: 4/5 (pure cricket taste, mild and nutty)
Buy Entomo Farms Cricket Powder:
How to Use Insect Protein Powder: Taste, Mixing, and Recipes
What Does Cricket Protein Taste Like?
Most people describe cricket protein as having a mild, nutty, slightly earthy flavor - similar to almonds or sunflower seeds. It's not "buggy" or gross - in fact, most people can't taste it at all when mixed in smoothies or recipes.
Pro tip: Chocolate and vanilla flavors mask the taste completely. Unflavored has the most noticeable taste but is still very mild.
How to Mix Insect Protein Powder
Cricket protein mixes similarly to whey, but there are a few tricks:
- Use a blender for best results (reduces any grittiness)
- Start with liquid first, then add powder gradually
- Mix with strong flavors (banana, chocolate, berries) to mask any taste
- Add ice - cold drinks taste better than room temperature
Delicious Cricket Protein Recipes
🍌 Banana Cricket Protein Smoothie
Ingredients:
- 1 scoop cricket protein powder (chocolate or vanilla)
- 1 banana (frozen)
- 1 cup almond milk
- 1 tbsp almond butter
- Handful of spinach (you won't taste it!)
- Ice cubes
Method: Blend all ingredients until smooth. Serve immediately.
Nutrition: 320 calories, 25g protein, 8g fiber
🥞 Cricket Protein Pancakes
Ingredients:
- 2 scoops unflavored cricket protein powder
- 1/2 cup oats
- 2 eggs
- 1/4 cup milk
- 1 tsp baking powder
- 1 tbsp honey
Method: Mix dry ingredients. Add wet ingredients and whisk until smooth. Cook on medium heat 2-3 minutes per side.
Nutrition: 280 calories, 30g protein per serving
Want more recipes? Check out our Recipe Generator for 70+ protein-packed recipes!
Is Insect Protein Safe? Addressing Common Concerns
Safety and Allergies
Is it safe to eat? Yes! Insects have been consumed by humans for thousands of years across many cultures. Modern insect farming follows strict food safety protocols.
Allergy concerns: If you're allergic to shellfish (shrimp, lobster), you may want to be cautious, as both shellfish and insects contain chitin. However, most people with shellfish allergies can tolerate insect protein. Always start with a small amount.
Regulations and Quality Control
In the US, cricket protein is regulated by the FDA as a food ingredient. Reputable brands follow Good Manufacturing Practices (GMP) and many are third-party tested.
Look for:
- FDA-registered facilities
- Third-party testing (NSF, Informed Choice)
- Transparent sourcing (know where the crickets come from)
- Organic certifications (if that matters to you)
Who Should Use Insect Protein?
Insect protein is ideal for:
- ✅ Environmentally conscious individuals looking for sustainable protein
- ✅ People with dairy sensitivities who can't tolerate whey
- ✅ Athletes and bodybuilders needing complete protein
- ✅ Anyone wanting more micronutrients in their protein powder
- ✅ People looking for variety beyond whey and plant proteins
- ❌ Vegans (insects are animals)
- ❌ People with severe shellfish allergies (use caution)
The Future of Insect Protein: Where It's Heading
The insect protein market is projected to grow 47% annually through 2030. Here's what's coming:
- More brands entering the market - competition is driving down prices
- Better flavors and formulations - taste is improving rapidly
- More insect varieties - mealworm and black soldier fly protein becoming available
- Integration into food products - protein bars, snacks, and ready-to-drink shakes
- Lower prices - as production scales, costs are dropping
Bottom Line: Should You Try Insect Protein?
Yes, if you:
- Care about sustainability and environmental impact
- Want a protein powder with built-in micronutrients
- Are looking for an alternative to dairy-based proteins
- Want to try the "next big thing" in protein
- Are open-minded about trying new food sources
Stick with whey or plant protein if:
- Price is your primary concern (whey is still cheaper)
- You're strictly vegan
- You have severe shellfish allergies
- You're not comfortable with the "ick factor" (totally understandable!)
💡 Our Recommendation
Try one container of cricket protein (we recommend Exo or Chirps) and see how you like it. Use it for half your protein shakes and keep using whey/plant for the other half. This gives you variety, sustainability benefits, and extra micronutrients without committing fully to insect protein.
Where to Buy Insect Protein Powder Online (2024)
Here are the best places to buy cricket protein and other insect-based proteins:
Best Online Retailers:
- Amazon - Widest selection, fast shipping, easy returns
- Thrive Market - Best prices, bulk options, organic brands
- Vitacost - Good selection, frequent sales
- Brand websites - Often have first-time customer discounts (check coupon codes)
Frequently Asked Questions (FAQ)
Q: Does insect protein taste like bugs?
A: No! It has a mild, nutty flavor that's barely noticeable, especially when mixed with other ingredients. Most people can't tell the difference from whey in a smoothie.
Q: Is insect protein vegan?
A: No, insects are animals, so insect protein is not vegan. However, it's more sustainable than dairy-based proteins.
Q: How much protein is in cricket powder?
A: Most cricket protein powders contain 18-20g of protein per 30g serving, which is comparable to whey protein.
Q: Can I bake with cricket protein?
A: Yes! Unflavored cricket protein powder works great in baked goods. It adds protein without significantly altering taste or texture.
Q: Is insect protein safe for people with shellfish allergies?
A: Use caution. Both shellfish and insects contain chitin, so there's a potential cross-reactivity. Start with a very small amount if you have shellfish allergies.
Q: Where do the crickets come from?
A: Reputable brands source crickets from specialized farms that follow food safety regulations. Look for brands that disclose their sourcing.
Q: How long does cricket protein powder last?
A: Similar to other protein powders - typically 2-3 years when stored in a cool, dry place in a sealed container.
Q: Is insect protein more expensive than whey?
A: Currently, yes. Cricket protein costs $1.50-2.50 per serving vs. $0.50-1.50 for whey. However, prices are dropping as production scales up.
Conclusion: Join the Insect Protein Revolution
Insect-based protein isn't just a trend - it's the future of sustainable nutrition. With superior environmental credentials, complete amino acid profiles, and impressive micronutrient content, cricket protein powder offers a compelling alternative to traditional protein sources.
While it may not completely replace whey or plant proteins anytime soon, adding insect protein to your rotation gives you variety, sustainability, and unique health benefits that other protein sources can't match.
The best way to get started? Order one container from Exo or Chirps, try it in a smoothie, and see how you feel. You might be surprised by how much you like it.
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